Good Wolf

Contact Us

Contact Us

GOOD
WOLF

Contact Us

Good Wolf Ideas + Change = Growth
Ideas + Change = Growth

tell your story engage your audience — transform your business — increase your revenue and drive growth

Our Services

Strategy is our sweet spot, and our work begins here. We start by understanding the lay of the land – your audience, competitors, comparables, pain points, and objectives – and developing a game plan to chart where you need to go and how to get there.

  • Ideas and Change Exploration
  • Competitors / Comparables
  • New Capabilities Development

Since the early days of the web through today, we’ve created some of the Internet’s best-known consumer experiences. From ground up brand building and identity to a website UX/ UI refresh or product design, we can help you reach the next evolution.

  • Branding
  • Identity and Storytelling
  • UX/UI
  • Product Design

Creative storytelling, engaging content, and bold design capabilities designed to hook your audience and keep them coming back. Created by award winning creators, producers and editors across every platform including articles, social, video and pods.

  • Content Strategy and Editorial Programming
  • Creative Development and Production
  • Social Media Strategy and Management

From hyper-focused lead gen to powerful brand awareness, we target customers across every touchpoint -- whether your goal is to get in front of new customers or deepen engagement with the ones you have.

  • Investor and Sales Materials
  • Partnership Development
  • Lead Generation
  • Performance Marketing

Strategy is our sweet spot, and our work begins here. We start by understanding the lay of the land – your audience, competitors, comparables, pain points, and objectives – and developing a game plan to chart where you need to go and how to get there.

  • Ideas and Change Exploration
  • Competitors / Comparables
  • New Capabilities Development

Since the early days of the web through today, we’ve created some of the Internet’s best-known consumer experiences. From ground up brand building and identity to a website UX/ UI refresh or product design, we can help you reach the next evolution.

  • Branding
  • Identity and Storytelling
  • UX/UI
  • Product Design

Creative storytelling, engaging content, and bold design capabilities designed to hook your audience and keep them coming back. Created by award winning creators, producers and editors across every platform including articles, social, video and pods.

  • Content Strategy and Editorial Programming
  • Creative Development and Production
  • Social Media Strategy and Management

From hyper-focused lead gen to powerful brand awareness, we target customers across every touchpoint -- whether your goal is to get in front of new customers or deepen engagement with the ones you have.

  • Investor and Sales Materials
  • Partnership Development
  • Lead Generation
  • Performance Marketing

Our Process

Our Process

01

Discovery

The foundation of every great strategy begins with a good look under the hood. We begin by evaluating the current state of your business and market position, diving into every aspect, from your target audience, competition and comparables, to current market trends and opportunities. Don't worry, we pay close attention to what's working, as well as what isn't, to make sure we don't throw the baby out with the bathwater.

02

Idea Generation

Here's the fun part. The GoodWolf Ideas Lab is where innovation and creative projects are born. Our award-winning creatives identify the angles and stories that can effectively communicate your core value and make you stand out in a crowded market. Our approach is 360 and we love to uncover new and effective ways to extend your brand to meet consumers where they are… and in ways that trigger action.

03

Strategic Planning

Armed with our research and fresh ideas (never one size fits all) we get to work on a clear strategic plan that outlines the steps needed to achieve your business objectives and goals. This plan usually includes a detailed strategy, budget, and timeline for implementation with natural GO points for you to "greenlight" new projects and initiatives.

04

Execution & Delivery

Next comes making the dream a reality. We work closely with your team to roll out the pieces, whether it's an omnichannel marketing strategy, multi-platform content program or a new product design development. All along we track results, and make adjustments to ensure that you stay track to achieve your goals. Then of course, we can stick around to help you stay ahead of the curve and continue to evolve.

You're in
Good Company

Our Work Our Work
Discovery Conde Nast Material Bank Lindblad Expeditions Legendary The Rights Costco AOL MattressFirm NYSE Audible NHL The Knot Sotheby's Comcast Endeavor Margaritaville

Leadership

We're experienced creators and operators who have built and managed top consumer brands from emerging startups to Fortune 100 powerhouses. Our unique approach is especially tuned to the growth needs of organizations that are expanding, and we love developing bold, original ideas and driving the plans that make them come to life.

Michael Wolfson

Michael Wolfson

CEO / Creative Director

Lisa Harman Gooder

Lisa Harman Gooder

Strategy Director